Bestseller European fashion brand PRODUKT launched in India under the fashion house of India. PRODUKT is for today’s independent, confident, enterprising and thought-provoking boys who move smoothly between their business and their social media status. The Jack & Jones product will be available exclusively at trend stores and Ajio.
The PRODUKT fashion game by Jack & Jones redefines the basics by upgrading it with fine but unacceptable details while rewriting it one product at a time. The collection offers a complete wardrobe of effortless fashions for today’s active and urban men. Many genres are inspired by the ever-evolving indie and urban pop culture scene. The garments are vibrant, easygoing and assimilate the current trends well. Jack & Jones’ product offers everything from utility streetwear to denim products and evening wear.
PRODUKT is delighted to announce its Brand Ambassador – Rising Bollywood Star Ishaan Khatter. Ishaan’s personality reflects the characteristics of independent, confident, eco-conscious, entrepreneurial and opinionated that align with the brand universe. Due to his rising popularity, his success as an actor and ability to be effortlessly stylish, as well as his charismatic attitude, he has been well-liked.
Speaking at the launch, Mr. Vineet Gautam, CEO & Country Head, Bestseller India says, “In a fashion-forward country like ours, it is important to stay relevant and create fashion solutions for all! And for us, PRODUKT does just that! It falls under the category of audiences who are early adopters of fashion and are not afraid to experiment with their looks. In addition, we are excited to partner with Reliance Retail, their retail footprint through Trend and strong digital presence through Ajio giving us a great platform to showcase the product by Jack & Jones. As the face of the brand, Ishaan Khatter’s effortlessly stylish personality coupled with his charismatic attitude perfectly harmonizes with the brand DNA of the product by Jack & Jones”.
Products by Jack & Jones Ishaan Khatter, face of the brand, says, “It is an absolute pleasure to partner with Products by Jack & Jones. The brand presents a fashion range that has a unique combination of casual yet edgy, cool yet so trendy. And I love it! It totally matches my style and I’m looking forward to this association.”
The product by Jack & Jones will be available exclusively at AJIO and 153 trend stores covering over 100 cities across the country.
ALSO READ: Ishaan Khatter looks stunning in a printed tee and khakhi shorts; Calls himself ‘A Certified LV Boy’
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