When it comes to generating more sales, there are a number of high-ROI strategies that you can use to drive more traffic to your eCommerce site and boost your conversion rate. Some of these strategies might seem like common sense, but most merchants aren’t leveraging them optimally. That’s because most merchants are too focused on generating revenue, instead of understanding how to drive revenue. In this blog post, you’ll discover seven eCommerce conversion rate boosting strategies that you can start using immediately to see results faster. Read on to learn more about each strategy, where you can implement it, and how it can help you generate more sales.
7 Strategies to Help More Sales
1. Make Your Ecommerce Site Browse Friendly
One of the most simple conversion-boosting strategies that you can implement to improve your store’s conversion rate is making it easier for customers to browse your site. Making your website more user-friendly allows shoppers to find the products they are looking for quickly, which increases the likelihood that they will purchase a product.
For example, on Amazon, I would recommend creating different filters on your homepage so that shoppers can customize their search experience. This allows them to narrow down their search results based on certain categories like “new releases” or “hottest sellers”. You can also add a wish list feature so that shoppers have an easy way to save items they are interested in and share them with friends.
Additionally, you can use widgets like Google Analytics and Shopify Product Feeds to display information about your products in a visually appealing manner on your homepage. This will help make it easy for shoppers who are browsing through your website to find what they want faster.
2. Create an Ecommerce Conversion Optimization Strategy
Ecommerce conversion is the process of turning visitors into customers. The key to reaching this goal is making sure that you employ strategies that are designed specifically for your eCommerce site. One way to do this is by creating an eCommerce conversion optimization strategy. With these strategies, you can pinpoint exactly how your visitors interact with your site and what they’re doing well or not so well. From there, you can make adjustments to focus on improving conversions rather than focusing on revenue.
This strategy requires a lot of time and research, but it pays off in the form of increased conversions. By identifying where your website falls short in terms of converting visitors into customers, then working to improve those areas, you can boost your overall conversion rate significantly.
3. Add Video to Your Ecommerce Site
Adding video to your eCommerce site is one of the best ways to drive traffic and boost your conversion rate. It’s also relatively easy to do, as you can add videos from YouTube or other sources. Implementing this strategy on your eCommerce site will have a positive impact on your conversion rate, as well as on your customer retention.
4. Use Co-Branding to Generate More Sales
Co-branding is an amazing strategy to boost your conversion rate and generate more sales. Co-branding is when you partner with a third party, such as a blog or influencer, to create content that will help drive traffic to your eCommerce site. The benefit of the co-branded content is that it’s done by someone who has built a following on the topic you are promoting. For example, if you are creating a blog post about your company’s latest product release, you can partner with an influencer in that niche to be featured in the post and generate interest from their audience as well.
5. Write Incredibly Descriptive Product Descriptions
One of the most important pieces of content on your eCommerce site is your product descriptions. Customers are inclined to make a purchase based upon how well they understand the value of your products and what they get out of them. Here’s why it’s so important to write product descriptions that are incredibly descriptive:
More conversions will be generated by having an overly descriptive product description
The more descriptive your product descriptions are, the higher your conversion rates will be
High-level customer satisfaction will be achieved by using highly descriptive product descriptions
6. Use Dynamic Product Display and Schema Markup
Product display is one of the most important aspects of your eCommerce site. When it comes to increasing sales and driving more traffic, you’ll have a better chance of success if your product display area is engaging and visually appealing. Product schema markup allows you to add interactive elements such as slideshows and animations to product grids and product pages, which can make your content more captivating for your visitors.
7. Always use a destination URL
The first strategy is to always use a destination URL. This means that whenever you have a product listed on your eCommerce site, you must include the destination URL in the title of the product. The most popular example of this is Amazon, which uses this strategy to generate landing pages for every product that is sold on its platform. When you purchase an item from Amazon, they will redirect you to the specific page on their website where that specific item can be found.
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What is a good ECOM conversion rate?
The goal of your eCommerce conversion rate is to get as many visitors to your site as possible. A good eCommerce conversion rate is one that converts more people into purchases than it costs. This means that the more conversions you get for each visitor, the better.
Achieving a high conversion rate takes a lot of effort, so if you’re looking for easy ways to drive more traffic without going through all the work, then you might be better off focusing on producing and marketing content that drives leads instead.
What is a marketing conversion rate?
A marketing conversion rate is an indication of how successful a given marketing strategy is. It shows what percentage of website visitors convert into sales or leads.
How to double the conversion rate?
The first step to increasing your conversion rate is understanding how you can leverage various aspects of your eCommerce site. For instance, if you have a product page on your website that leads directly to a checkout button, you should consider adding an email capture form to it. This way, when visitors clicked the button, they are prompted to fill out their email in order for them to receive the purchase. This is just one example of how you can leverage different aspects of your eCommerce site for better conversion rates.
To double the conversion rate, try implementing these strategies:
1. Make sure you are tracking conversions
2. Make sure your pricing is competitive
3. Make sure you’re promoting multiple products
4. Promote in-depth content on blog posts
5. Create a blog post series
6. Use a referral program
7. Consider using landing pages
I hope this article helps you to boost your eCommerce sales. Apply all these strategies if you have any other questions just leave a comment below.
Thanks for reading.